Professional Experience

Below, you will find a comprehensive collection of my professional experiences from the last 14 years. Each position has been an important part of my career, and provided important tools to develop both personally and professionally.

Pivot Health - Marketing Specialist

November 2024 - Present

• Conceptualize marketing campaigns for existing and prospective agents.
• Collaborate with graphic designers on communications campaign appearance.
• Maintain a database of agents who have opted-in to receive communications.
• Distribute emails and text messages through the use of automation software.
• Create landing pages to drive traffic for recruitment.
• Create a strategy for email journeys based on website interactions and implementation.
• Express specific data needs to engineers helping to support marketing efforts.
• Monitor and report on the results of each campaign.

Association for Women in Communications Detroit - Consultant

July 2023 - Present

I support marketing and membership committee chairs on various initiatives and projects.

About the Prose LLC - Writer & Designer

July 2024 - Present

I offer resume writing assistance, LinkedIn enhancement, and portfolio development for new graduates and career professionals.

HarmonyCares (U.S. Medical Management) - Communications Manager

March 2020 - March 2024

*Position eliminated as part of corporate restructuring*

I created and executed comprehensive communications plans, ensuring consistent messaging across the enterprise. Orchestrating meetings to ensure transparency on products, services and strategies. Collaborating cross-functionally, I tailored content for external audiences, fostering business growth. Recognized with consecutive Great Place to Work certifications, I led successful initiatives like the SPARK Innovation Challenge and managed vendor relationships, ensuring seamless execution of deliverables, including a successful rebranding launch.

STRATEGIC IMPACT:
• Enhanced engagement through tailored communications, emails, videos, social campaigns, and trainings/meetings.
• Drove sustainable business growth by collaborating cross-functionally to create targeted content for external audiences.
• Spearheaded initiatives like the SPARK Innovation Challenge to look for opportunities to strengthen the member experience, achieving an outstanding 90% engagement rate.

• Obtained consecutive Great Place to Work certifications, showcasing an outstanding employee experience.
• Ensured seamless execution of deliverables, including a successful rebranding launch, through strategic vendor relationship management.

Molina Healthcare - Materials and Communications Manager

October 2015 - March 2020

I developed and refined diverse materials for targeted distribution, led communications, and created engaging training materials. Managed campaigns, public speaking, and collaborated cross-functionally while overseeing digital content curation and committee leadership, driving organizational alignment and compliance.

STRATEGIC IMPACT
• Streamlined stakeholder communication by developing and refining materials for targeted distribution, ensuring regulatory approvals and vendor collaboration.
• Launched opt-in texting, email and social campaigns to encourage adoption and utilization of production offerings.
• Promoted the member satisfaction survey as an opportunity to let their voices be heard, and help us understand strengths and opportunities for improvement. Implementing this feedback helped improve STAR ratings.

• Improved training effectiveness by creating engaging presentations and facilitator guides, aligning personnel with organizational objectives.
• Drove organizational alignment and compliance excellence through leadership in various committees, including bridge to access, policy, and compliance.

Premium Distributors of Michigan (Powers Distributing) - Social Content Marketing Manager

June 2013 - October 2015

I developed and optimized engaging social media content, leading to a 40% increase in followers. Implemented digital marketing strategies, including blogs and videos, to enhance brand awareness and website traffic. Collaborated on event materials and promotional designs, while creating dynamic presentations for corporate meetings.

STRATEGIC IMPACT:
• Achieved a 40% increase in social media and website followers by developing and optimizing captivating content.
• Elevated brand awareness and website traffic through effective implementation of digital content marketing strategies.
• Enhanced event promotion with compelling materials and eye-catching designs.
• Ensured effective communication of key messages and brand positioning through dynamic corporate meeting presentations.

Oakland Insurance Agency - Marketing Project Manager

October 2010 - June 2013

I led pioneering email and social media campaigns, elevating customer engagement and expanding our reach to prospective clients. Collaborating with insurance affiliates, I constructed impactful content for promotional materials, ensuring alignment with brand identity. Spearheading innovative marketing initiatives, I fostered cross-functional teamwork to achieve our business objectives with synergy and efficiency.

STRATEGIC IMPACT:
• Enhanced brand visibility and market presence through pioneering email and social media campaigns.
• Aligned promotional materials with brand identity, boosting impact and resonance with target audiences.
• Fostered collaboration among cross-functional teams, leading to innovative marketing initiatives.
• Achieved business objectives with efficiency and synergy through strategic project management.