Academic
The following work samples were developed during some of my favorite classes in the StratCom program at Michigan State University.
Digital Content Creation, Curation and Promotion
Curate digital content utilizing various digital communication tools - For this individual assignment, I was tasked with developing a Hootsuite interface that included scheduled messages for pre-defined social media channels and email marketing via MailChimp. These messages tied back to the website we developed for our real (or fake, in this case) business. The target audience for my company was redirected to the following url: https://beyondstockstudios.wordpress.com/.
Professional Communication Ethics
Podcast Review - For this individual assignment, I was tasked to write a critical review of a communication ethics-related podcast, including whether or not we found it compelling. I was drawn to Good Code's Podcast on Disinformation, which contained a heavy focus on what surrounded the 2016 presidential election.
View the podcast review.
Case Study - For this individual assignment, I was tasked to write a case study based on pre-defined topics. I was drawn to how "Sex Sells" when it comes to selling Sports Illustrated magazines.
View the case study.
Persuasion Techniques for Working Professionals
Offense Writing Assignment - For this individual writing assignment, I was tasked with determining if the pre-defined advertisements were considered successful in their efforts to launch a new product. I enjoyed writing about Bud Light Seltzer's commercial featuring Post Malone because of the theatrics and creativity.
View the offense writing assignment.
Defense Writing Assignment - For this individual writing assignment, I was tasked with determining if the pre-defined advertisements were successful in their efforts to market an existing product. I found the Botox ad and their stance on providing migraine relief to be intriguing.
View the defense writing assignment.
Inoculating Against Resistance - For this individual writing assignment, I was tasked with providing examples of ways that consumers can resist a brand and how I can help overcome these barriers. I selected my company for the assignment.
Audience Analytics
Competitive Analysis/MarTech Stack - For this group assignment, we were tasked with defining the goals/objectives for an organization and what they are trying to achieve with different segments of consumers. My group picked Starbucks and our writeups included a competitive analysis, and a MarTech Stack, complete with digital analytics tools.
View our Starbucks competitive analysis.
View our Starbucks MarTech Stack.
Branding & Image Communication
Integrated Marketing Communication (IMC) Analysis - For this individual assignment, I was tasked with comparing two different brands from the same product category. The focus was on the different types of messaging used for each communication vehicle in categories such as Advertising & Promotion, Interactive Marketing, and Event & Experiences.
View the IMC analysis.
Brand Story - For this individual assignment, I was tasked with selecting a brand that recently experienced a change (i.e., new logo, new company focus). I selected General Motors (GM) and the launch of their new logo in response to their shift towards EV.
Watch my GM brand story.
Strategic Message Development
Final Brief - For this particular individual writing assignment, I was tasked with putting together a strategic messaging proposal to help position my organization for success in the long run using the primary focus of "putting patients first" in our messaging to both patients and partners.
View my final brief.